Diagnostics6 min read
Why Spotify growth stalls — and what to work on next
A practical diagnostic for independent artists whose streams flatten: discovery, repeat exposure and listener signals, plus a realistic 30-day action list.
Read guideSpotify playlist promotion
Get your track heard on Spotify.
Playlist promotion for independent artists, powered by a curator network built since 2020.
- Since 2020
- 3,000+ playlists
- Independent curator network
Real curators, real listeners. We handle matching and outreach — you follow the activity in Spotify for Artists.
Start your campaign
2 stepsAdd your link to preview the campaign flow: your track → genre matching → playlist consideration → new listeners.
- Your track
- Genre matching
- Playlist consideration
- New listeners
3,000+ playlists
Network described on the public company profile.
Public company information · LinkedIn
Operating since 2020
Running artist campaigns for years, not weeks.
Independent artists & labels
From first releases to established catalogues.
Worldwide campaigns
Curators and listeners across multiple regions.
Not every playlist fits every track. Curators are approached only where the genre and mood match.
See company profile on LinkedInOpens in a new tabHow it works
One campaign flow, start to finish.
Campaigns run four to eight weeks. Activity usually builds gradually rather than all at once.
- 01
Payment confirmed, track received
Checkout completes, your track and campaign details are received and your campaign is created.
- Spotify track URL
- Artist name
- Primary genre
- Payment confirmed
- 02
Track review and playlist matching
Sound, mood, tempo and audience fit are reviewed, then a genre and mood shortlist is matched.
- Track review
- Mood and tempo
- Audience fit
- Playlist matching
- 03
Curator outreach and campaign live
Relevant independent curators are approached manually, then the live campaign window is monitored.
- Curator outreach
- Independent decisions
- Campaign live
- Placement monitoring
- 04
Campaign wrap-up
A closing recap is prepared, while streams, listeners and playlist activity stay in your own Spotify for Artists account.
- Campaign recap
- Streams & listeners
- Playlist activity
- Checked in Spotify for Artists
Campaign timeline
Example campaign timeline
Monte CarloLøveListen on Spotify Starter · 4 weeks
Content supplied by
- Payment confirmedNow
Track review starting shortly
- Track review
- Playlist matching
- Curator outreach
- Campaign live · placement monitoring
- Campaign wrap-up
Example timeline only. Your real campaign timeline, with live timings, appears in the Growth Dashboard after checkout. No results or placement data are shown here.
The network
Your track, matched to the right independent curators.
A campaign buys promotion, genre matching and curator outreach. If we cannot secure at least one eligible playlist placement during your paid campaign window, the campaign fee is eligible for a full refund.
Your track
Paste your Spotify track above to see it move through the campaign flow.
Track review
You choose the genre and mood — we never guess them automatically from a Spotify link.
Primary genre
Mood
Select a genre and mood to shape the curator shortlist.
Campaign progress
Matching flow · preview- Sound & metadata reviewIn progressWe listen to the track and check the release details you provide.
- Genre and mood shortlistStage 2Your selected genre and mood narrow the curators worth approaching.
- Relevant independent curators contactedStage 3Only curators whose playlists actually fit are approached.
- Curators decide independentlyStage 4Every curator makes their own call. If no placement is secured, you receive a full refund.
Playlist details are shown after verified campaign activity. We don't publish random playlist names as proof.
Campaigns
Pick a level that fits your release.
Simple, approachable campaign levels in USD. Placement or your money back: one eligible playlist placement, or your campaign fee is refundable. Streaming results vary.
All campaign levels are currently open for new releases.
Measurement
What you can measure during a campaign.
We never ask you to trust a dashboard we built. Everything that matters is visible in your own Spotify for Artists account.
Streams and listeners
Daily streams and unique listeners over the campaign window.
Saves and playlist adds
Saves to libraries and adds to playlists as they happen.
Source of streams
Which active and programmed sources listening came from.
Top countries and cities
Where listening is concentrated geographically.
Followers and streams per listener
Follower change and how repeatedly people play the track.
How Spotify counts a stream
A song stream is counted when a listener plays a song for at least 30 seconds.
This is Spotify's own rule, not a SebastianLoveInc rule.
Spotify's explanationOpens in a new tabCampaign view
Illustrative view — your real data lives in Spotify for ArtistsStreams over time
Listeners & saves
ListenersSavesFollowersStreams per listener
Source of streams
- Other listeners' playlists
- Editorial & personalized
- Algorithmic, radio, autoplay
- Artist profile & library
Countries & cities
Curators choose
Every curator decides independently whether a track fits their playlist.
Placement or refund
If we cannot secure at least one eligible playlist placement during your paid campaign window, the campaign fee is eligible for a full refund.
Results vary
Streams, listeners and saves depend on the track and the moment. There is no fixed outcome.
Gradual activity
Campaigns build over days and weeks rather than spiking overnight.
Removal on request
Ask us at any time and we will request removal from playlists we placed.
Source of streams
Know where your streams come from.
Spotify splits listening into active sources, where the listener chose you, and programmed sources, where a playlist or algorithm did. Both matter for different reasons.
Active sources
The listener chose your track deliberately.
Artist profile & catalog
Plays started from your profile, albums or singles.
Listener library & personal playlists
Plays from a listener's own saved music and playlists.
Listener queue
Plays a listener explicitly queued up.
Programmed sources
Your track was served through a playlist or Spotify programming.
Editorial and personalized playlists
Spotify editorial and personalized editorial playlists.
Algorithmic playlists, Radio and Autoplay
Mixes, radio and autoplay generated by Spotify.
Other listeners' playlists
Playlists created by other Spotify listeners.
Where we show up
Independent playlist activity can appear under Other listeners' playlists. Spotify for Artists remains the source of truth.
Source of Streams is available on Audience, Song and Release overview pages under Segmentation.
Good to know
- Listener subtotals across sources can exceed total listeners, because one listener may use multiple sources.
- Spotify for Artists stats are recorded in UTC.
Before your campaign
Six minutes of prep that makes a campaign readable.
Do these before you submit, so you can tell afterwards what actually changed.
Spotify editorial pitching and SebastianLoveInc promotion are separate.
Editorial pitching for unreleased music is free in Spotify for Artists. Submit at least seven days before release.
How Spotify playlist pitching worksOpens in a new tab- 01Confirm the track is publicly available on Spotify.
- 02Copy the full Spotify track link, not an artist or album link.
- 03Open Spotify for Artists and note the current baseline.
- 04Check current listeners, saves, followers and Source of Streams.
- 05Choose the closest genres and moods honestly.
- 06For unreleased music, use Spotify's free editorial pitch separately and submit at least seven days before release.
Product
Your campaign workspace.
Follow each confirmed step from track review to campaign wrap-up. Streaming data stays in Spotify for Artists.
Explore the growth dashboardInteractive preview of the growth dashboard.
Example campaign journeyMonte CarloLøveListen on Spotify
Interactive example using a real, publicly available release. Add your own track to replace it.
Monte CarloLøveListen on Spotify Content supplied by
- Campaign level
- Starter · 4 weeks
- Genre & mood
- Pop · Chill
Descriptive use only. SebastianLoveInc is an independent promotion service and is not affiliated with or endorsed by Spotify.
- Track receivedIn progressYour Spotify link and campaign level are registered.
- Sound reviewWe listen and note production, mood and tempo.
- Genre/mood matchA shortlist of relevant curators is built from your selections.
- Curator outreach startedYour track is shared with curators where it genuinely fits.
- Placement & activity updatesShared once activity is verified — never before.
- Campaign recapA closing summary of what happened during the campaign window.
Campaign recap preparedPreview of the final step. No result metrics are shown here.
Guides
View all guides Built for your next release.
Practical, honest guidance for independent artists — what to prepare, what to measure, and what promotion can and cannot do.
Playlists6 min read
Playlist reach explained: fit before follower counts
How independent playlist reach actually works: why relevance beats large follower numbers, what curators consider, and what to inspect in Spotify for Artists.
Read guide
Fundamentals5 min read
What good artist promotion actually looks like
Honest standards for music promotion: reaching the right audience, supporting each release, building repeat visibility, and spotting the warning signs of fake promotion.
Read guideFAQ
info@sebastianloveinc.comStraight answers.
Still unsure? Email us and we will tell you honestly whether a campaign makes sense for your track.
Ready to get your track heard?
Paste your Spotify link and we will take it from there.
No bots. Placement or your money back: if we cannot secure at least one eligible playlist placement for the submitted track during the paid campaign window, the campaign fee is eligible for a full refund. Streaming results vary.